First Preview of What to Expect from Maison et Objet September 2018

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The Ultimate lifestyle and design platform, Maison et Objet Paris returns to Paris Nord Villepinte, for a second time this year, but now with new perspectives and ideas in mind. In this new edition that is set to occur from 7-11 September, Maison et Objet will take on a new challenge, which is a complete overhaul of its structure in an effort to going back to the basics (regarding new sectors): Maison and Objet. Today, Luxury Bathrooms will explore a bit more about this new purpose as well as unveil this edition’s designer of the year, rising talents and inspirations theme, so stay tuned!

 

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MAISON&OBJET Paris is constantly reexamining its positioning in relation to the shifts in the market in order to best meet the needs of lifestyle industry professionals.

 

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Due to the diversity in the world of interior design, a lot of challenge for specifies take form, and so in order to become easier to scout new ideas and inspirations, Maison et Objet has altered its Maison sector, which will now be divided into four new realms to be explored: Unique & Eclectic, Today, Forever, and Craft. Through this four sectors, Maison et Objet will offer styles and trends just as diverse as ever before, with the assistance of the most exclusive luxury brands within these sectors.

 

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“Interior designers, interior architects and high-profile buyers all favour a style-oriented, lifestyle-based approach to picking furniture, accessories, and creative technical interior solutions. For this reason, establishing an appealing atmosphere is essential,” explained François Delclaux, Founder of the agency Un Nouvel Air

 

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The beauty of this design and lifestyle event is that it is highly appreciated by respected buyers both French and international. These are always searching for the latest product novelties, so the presence of the Objet hub by typology is more crucial than ever. For this edition, M&O has simplified the process into seven categories: Cook & Share, Smart Gift, Fashion Accessories, Kids & Family, Home Accessories, Home Fragrance, and Home Linen!

 

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“The interior design market is growing again, both in France and internationally. But faced with the prospect of a crumbling retail business, professionals need to differentiate themselves with a strong and intelligible brand identity. As a result, buyers need to keep an eye out for new finds and explore new territories. When they are visiting the fair, what they want is to go straight to what they need, but still have the opportunity for surprising discoveries,” affirmed Jean-Luc Colonna d’Istria, the Co-Founder of the concept store Merci.

 

Inspirations’ Theme: Virtuous

 

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Once again, the trend forecasting agency NellyRodi will oversee the Inspirations space. This edition the theme will be “Virtuous”. Vincent Grégoire disclosed that the started point for this new chapter was based on “The disruptions that are affecting our daily-life environments have grown so deep that we are now facing the urgent necessity to change things on all levels. We must put an end to this shift towards generalised overstimulation. We need new rules, a more virtuous ethic, innovative solutions for alternative growth and consumer practices.”

 

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This theme will be all about educating consumers,  focusing on ‘makers’ and thinkers, craftsmanship and environmental awareness, making discoveries and exchanging ideas and appealing design concepts that are actually virtuous and better our world.

 

Designer of the Year: Ramy Fischler

 

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In his work, Ramy Fischler doesn’t like to repeat himself and his designs have to make sense. After concluding his design studies at ENSCILes Ateliers in Paris in 2004, he then went to work with Patrick Jouin. It was there he started to explore all expressions of design until he founded his own studio in 2011. Fischler enjoys questioning the value of a function, he follows various steps in his creative process to achieve the final result, including anticipating tomorrow’s behaviors, defining the reason and use of each project and visualising the environment where a piece would be effective.

 

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His work is heavily influenced by cinema. He practices design in much the same way a director makes a film. Fiction and collaborative work are the twin pillars of his process. His interior design projects for private residences and restaurants regularly give him the opportunity to design furniture. Furthermore, he also creates hybrid objects that illustrate his capacity to blur the boundaries between disciplines.

 

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Rising Talent Awards: Lebanese Designers

 

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This time around, Maison et Objet will be going to Lebanon by chosen six of its most emerging and talented designers. Carlo Massoud, Marc Dibeh, Carla Baz, Anastasia Nysten, Studio Caramel and Paola Sakr were the creators chosen by the jury to represent the future of Lebanese design. A new generation that has followed in their elders’ footsteps by putting their international experience to the service of local, usually little-known manufacturing techniques.

 

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“This new generation shares one common trait: optimism. At a time when Lebanon is facing grim prospects and facing challenges to solve its problems, these young designers produce pieces that express happiness. From their offices in Beirut, they share their hope to overcome the clichés that the rest of the world has imposed on the country.” – Cherine Magrabi

 

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The world’s most beloved tradeshow is the perfect stage for industry professionals and design enthusiasts to discover new trends and expressions in a multitude of sectors. Each year, Maison et Objet promises and delivers a creative and diverse space replete with uniqueness and business opportunities, and the September edition of 2018 will be no exception, so don’t miss this opportunity!

 


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Source: Maison et Objet

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