This year, the American brand, GRAFF, globally recognized for its excellence in bathroom design, presented several product collections at the prestigious Salone del Mobile, all in the name of innovation. Washbasins, bathtubs, mixers and bathroom furniture draw upon recognizable geometries, naturally recalling the concept of timeless beauty. Now, Luxury Bathrooms will explore the essence of the brand’s newest bathroom collections, including, Dressage, Expo and Incanto.
Transposed inside the world of art through the works of the Viennese photographer Inge Prader, the new collections of faucets and accessories represent a modern expression and connect to GRAFF’s design theme, the Art of Bath. The theme, or emotional journey, has been successfully executed for several years by the American company, merging classical artworks reinterpreted with modern bathroom designs for a visually enticing experience.
The space, designed by Dcube.swiss (Geneva), welcomes a series of harmonic and geometric projects: shower systems, faucets, bathtubs, washbasins and accessories, conversing with Inge Prader’s works to create splendid iconographic plots lines. Each element acts as the protagonist of the mise en scène, corresponding to a precise aesthetic philosophy: the search for timeless beauty.
The stand represents the perfect setting in which to present the company’s innovations, especially the six new finishes – OR’osa PVD, Onyx, Gunmetal, Gunmetal Distressed, Unfinished Brass, Unfinished Brushed Brass. These incorporate a palette of precious hues.
Desideri includes two furniture collections, Dressage and Expo, and several washbasin and bathtub collections in Sleek-Stone, all designed to complete the wide range of GRAFF designs. Sleek-Stone is a material created by GRAFF to give shape to its new bathtubs and washbasins.
It is a composite material that combines 75% of dolomite minerals with a unique resin, creating a durable and natural-looking compound. Soft to the touch, it has a unique and luxurious smoothness that offers an exclusive and elegant experience in the bathroom. Its anti-stain and UV-resistant properties make its surfaces easy to clean, with minimal maintenance.
Incanto was created under the inspiration of contemporary design and is GRAFF‘s new glamorous collection including deck-mounted, wall-mounted and free-standing elements. GRAFF, with its vast industrial background, has always been at the forefront of innovation and its guiding principles are clearly demonstrated with this new collection. Incanto is characterized by modern square lines and consists of several faucet variations for washbasins, bathtubs and the shower area. These options include both a single lever and three-hole option, as well as a full range of matching accessories. Incanto will be available in all GRAFF finishes, including the six new astonishing finishes.
Among the aspects to be reported, which are common to all the collections, is the attention to raw materials. GRAFF is among the first companies in the world to have adopted the strictest international standards to eliminate any residual lead inside the brass used to develop its faucets.
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Source: CovetED Magazine